Looking for a new way of blogging?
Blogging has been around ever since the rise of the internet. It’s a common way of providing website content. Most marketing companies Cincinnati blog all the time.
But because of modernization and trends, people start to come up with a new way of blogging. It’s something that’s both entertaining and easy to do.
Video blogging is a famous trend today.
In this blog post, we’ll go into details on the benefits you can get doing video blogging from marketing companies Cincinnati.
Benefits of Video Blogging by Marketing Companies Cincinnati
Video blogging has become quite popular for marketing companies Cincinnati.
A famous video sharing platform called “Youtube” allows you to monetize your videos. Youtube shows ads or commercials while your video is playing.
With each customer clicking on the ad, you get paid. All you need is to set up monetization to get ads playing.
But before we go further on the details, let’s first tackle what video blogging is.
Video Blogging or Vlogging
Video blogging, also known as “Vlogging”, is one of the latest trends today. With visual content taking over the internet, it’s no wonder video blogging rose to fame.
Vlogging is a form of blogging with the use of video as media.
The purpose is to capture audiences like current and potential customers. Another is to gain responses.
A video blog encourages the viewer to write down comments and responses.
Vlogs are usually done once a week or once a month. Unlike written blogs which are done twice or thrice a week.
Video Blogging For Business
Video blogging for marketing companies Cincinnati spices up website content. Vlogging gives excitement and visual appeal for site visitors.
Video blogging is a popular means to promote and advertise products. Customers get to see you interacting with your products.
Vlogging gives awareness to customers of what you’re about. This is why it gives a lot of benefits to those who use it.
Benefits of Video Blogging
There are reasons why vlogging is a trend. Mainly because it offers a number of benefits for businesses.
Here are some of the benefits of vlogging according to marketing companies Cincinnati.
Makes You Appear More “Human”
With video blogging, customers can get to know you. Seeing you in action provides the feeling that customers know who you are.
When customers hear you speak through the screen, they can easily relate to what you talk about.
Most vloggers go overboard though. They pretend to be something they’re not.
But to capture your customers’ hearts, you’ll have to do the opposite. That is to be yourself and let customers naturally connect with you.
Doing so gives people a chance to get attracted to your personality. It’s no different when making friends in real life, you’ll have to make them naturally come to you.
With you speaking naturally through the screen, you appear trustworthy and human.
Reach Unlimited People
One of the perks of making videos is that you can reach people globally. Upload videos in popular platforms like Youtube, Facebook, Twitter and Instagram. Doing so can increase click rates.
When uploading, don’t forget to apply SEO techniques. You need SEO to help give your videos a bit of ranking boost for others to discover your video blog.
By uploading your vlogs on social media platforms, you’re allowing interaction with audiences. This then equates to more likes and followings to your business.
Having numerous people share your video can help you go viral. After all, users love sharing videos with their friends. It’s become quite a hobby for the current generation.
Tips When Video Blogging
Video blogging isn’t easy as it sounds. Well technically video blogging is easy, but making them appear engaging is the difficult part, along with producing sales.
When starting out, it’s important to know basic tips. Everyone needs to start somewhere.
So here are some tips marketing companies Cincinnati can share with you.
Don’t Record for Too Long
The most basic tip is to watch your recording time. With the convenience of technology nowadays, people seek ease.
You’ll lose your audience’s interest if the video is too long. Instead, the video blog should be around 3-5 minutes. If 3-5 minutes is not applicable, then go for 15-20 minutes.
After all, the shorter and meatier the content is, the better.
A tip to video vlogging is to build rapport. With video blogs, customers get familiarized with who you are.
By seeing what kind of person you are, it lowers buying resistance. Allowing you the opportunity for more sales.
So build rapport by asking them to leave comments or questions. Doing so, you can answer them in the video and start up a conversation.
Building rapport also encourages interaction with future videos. That is, if they want to know more about you and your business.
If you’re running out of content, look for comments that can be used as content material. Once you compiles them, you can do Q&As or make a video about it.
This process can also help you in knowing what your audience wants.
Add a Call-To-Action
A Call-to-Action or a CTA is when you ask your viewers to do something. The action can be them buying a product or visiting your website.
Other samples are calling them to like, comment, and share your videos or products as well.
Viewers need to know what the video’s goal is. They need to know what you want from them.
If you’ve built a community of loyal customers that see you as a friend, they’ll definitely get the bait. This is a huge plus for those who’ve completely attracted their fan base.
How do you doCTAs exactly?
- Adding pop-ups,
- Adding annotations, and
- Hyperlinking in the description.
For verbal CTAs, be sure to say it clearly during or at the end of the vlog. For the others, put them in prominent places like on the left side covering 20% of the video.
Final Thoughts on Video Blogging by Marketing Companies Cincinnati
This guide on video blogging by marketing companies Cincinnati has got you covered. We’ve talked about what video blogging is, its benefits and simple tips to get started.
The goal is to encourage business owners to video blog. Also, to make video blogging easy.
If you give it a try, you’ll find out what you were missing. You might even find out that video blogging is what you needed all along!
If you need help with Video blogging and are looking for marketing services, check out IM Consultant Services!
Marketing companies Cincinnati recommend them. They’ve got packages in store and free one-on-one consultations. Go check them out!